SEO Audit

The Website Audit describes what problems we found and why those problems are hurting your website’s performance. It serves as your key internal sales asset to convince others in your organization to support ongoing website improvement initiatives. It will justify your investment in the SEO Audit. The SEO audit report looks beautiful in print and on screen. It’s written in plain English with screenshots and other helpful visual aids abound, helping non-techies easily grasp key issues. It’s easy to navigate and can be digested painlessly by managers across all departments. Share it with key stakeholders in your company, and keep it as a reference guide – it will still be highly relevant for years to come and can greatly inform future site redesigns.

Technical Audit

Often, problems with rankings and organic search visibility stem from structural and technical deficiencies with the website. The technical SEO audit will help Google and other search engines crawl the website faster and more efficiently. It will improve the discovery and indexation of important pages. More pages included in Google’s index means more pages appearing in search results. These results will bring higher amounts of organic search traffic to your website over time.

To give you a sense of the thought process, here are some of the main questions our auditors ask in their technical review:

How often does Googlebot crawl the site, and how many pages does it crawl?

How can Googlebot’s crawl budget be spent more efficiently?

Does the server deliver acceptable uptime rates?

How many pages has Google indexed? How many of those indexed pages deliver actual organic search traffic?

Do the sitemaps include only those pages intended to rank in search results?

Are specific pages or sections of the site excluded from indexation via the Robots.txt file?

Is any content duplicated, either intentionally or by accident?

Is there a clear canonicalization method (i.e., designation of original content versions)?

Is the site structure logical and easy to navigate, both for a crawler and a human visitor?

Is the site blazing fast?

Content Audit

As part of the Content Audit we discover the best keyword opportunities and map those keywords to each respective page. Our auditors ask these questions when conducting their keyword research:

What keyword phrases currently bring traffic to top pages? Are those in fact the same keywords that the page itself targets? Is there potential for better alignment here?

What are the top keyword opportunities — both for existing pages and new, additional pages — given keyword search volumes, relevancy and current rankings competitiveness?

How should each page’s target keyword phrase appear in the SERP snippet elements (title and meta description) and throughout other key places on the page?

What are the most profitable keywords in the niche, as evidenced by competitor’s ad campaigns?

Keyword Research

As part of the Content Audit we discover the best keyword opportunities and map those keywords to each respective page. Our auditors ask these questions when conducting their keyword research:

What keyword phrases currently bring traffic to top pages? Are those in fact the same keywords that the page itself targets? Is there potential for better alignment here?

What are the top keyword opportunities — both for existing pages and new, additional pages — given keyword search volumes, relevancy and current rankings competitiveness?

How should each page’s target keyword phrase appear in the SERP snippet elements (title and meta description) and throughout other key places on the page?

What are the most profitable keywords in the niche, as evidenced by competitor’s ad campaigns?

Mobile SEO Audit

Mobile searches already outnumber desktop searches worldwide. That is why having a mobile friendly website is a must. With the Mobile SEO Audit we check:

What portion of your users use Mobile devices to browse your site? What is mobile bounce rate?

Do you have a responsive website — that is, does your website fit in well to the screen of the device the visitor uses to browse your site? Or do you have a separate mobile version of your site?

What is the loading speed of your site on mobile devices?

Do you have a mobile app and how does it perform?

Competitor Research

Competitors can tell us a lot about what works best in a given industry. Our goal with competitor research is both to discover how to replicate top ranking competitors’ success in terms of link opportunities, top ranking content, social media and paid search strategies, but also to suggest how to zag when they zig.

Here are the questions we pose when conducting a competitor audit:

Who are the main competitors in search results?

Why are they outranking our client?

What are their top links? Are those links attainable?

What is their most linked-to content, i.e. top linkable assets? Can we create something similar, even better?

What level of activity and quality are competitors demonstrating on their blog and social media accounts?

What do competitors’ paid search strategies tell us about their overall strategies?

What can we do to neutralize all the advantages observed above?

Are there other opportunity gaps that competitors are missing? Can we fill those gaps?

SEO Monitoring

A lot of people are interested in gathering and interpreting their website data, that is why we offer monthly SEO monitoring as a service.

These are the standard features it includes and we can always add custom services based on your request:

Monthly KPI report and analysis on web traffic data from Google Analytics

Monthly KPI report and analysis on top landing pages from Google Analytics

Monthly KPI report for top keywords from Google Webmaster

Monthly KPI report for errors/issues found from Google Webmaster tools and suggestions how to fix them

Monthly monitoring on backlink profile